Moda Operandi

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The Art of Arrival

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TrunkshowsMarketplaceNetSuite

MagicCo built and ran the whole Moda Operandi ecommerce system: the high-design storefront and editorially led homepage, the trunkshow shopping marketplace for pre-ordering next season's collections, and the NetSuite backbone connecting inventory, orders, and fulfillment — balancing fashion authority, strong art direction, and a clean path into commerce.

Challenge

Run luxury ecommerce end to end — make the shopping experience as considered and desirable as the collections themselves while the operational backbone keeps pre-orders, inventory, and fulfillment in sync.

Solution

A full ecommerce platform: a high-design storefront and homepage system built around confident typography, editorial pacing, collection storytelling, and frictionless product discovery; the trunkshow marketplace where customers pre-order designers' next collections directly from the runway; and a NetSuite integration connecting inventory, orders, payments, and fulfillment across the whole business.