MagicCo — Firm Data Sheet

New York · London

A trusted advisor at the intersection of marketing and technology.

The outsourced innovation channel for your organization.

Overview

We perform cutting-edge market research through our sister company Customer Acquisition Strategies and use the data to develop campaigns and products, both digital and physical, that touch your target market. Using next-generation technologies and rich creativity we also create campaigns as unique as your brand itself.

MagicCo goes beyond the traditional vendor relationship. Our mission is to not only get the job done but to build close partnerships with our clients, serving them as trusted advisors.

Leadership

CEO Benjamin Fisher

Key Figures

50+
Employees
2016
Founded, Brooklyn
2
Offices — NY, London
9
Industries served

Firm Facts

  • AI-native management consultancy and consumer operating system
  • Cross-functional teams: research, product, campaigns, restructuring
  • In-house legal and economic advisory capabilities
  • Sister research company: Customer Acquisition Strategies
  • Partnership model, not vendor engagements
  • Active across consumer, financial services, energy, entertainment, government

Industries

  • Consumer Goods
  • eCommerce
  • Food and Beverage
  • Financial Services
  • Government
  • Energy and Power
  • Entertainment
  • Brick and Mortar
  • Non-Profit

Creative

  • Narrative Storytelling
  • Character Development
  • Digital Advertisements
  • Video Production

Technologies

  • Amazon Alexa and Google Home
  • IoT and Smart Home
  • Metaverse, NFT, and Web 3
  • Marketing Automation and RPA
  • Augmented Reality Technologies
  • Hardware Development
  • Mechanical Engineering and SolidWorks
  • Live Display and Presentation

Marketing Domains

  • Shopper Marketing, Sampling, Trial and Redemption
  • Trade Marketing
  • Brand and Earned Media Activations
  • Marketing Funnel and Customer Acquisition
  • Media Relations
  • Media Buying

Innovation Anthropologies

  • Workshopping on specific innovations in your sector and associated technologies.
  • Building a culture of innovation utilizing design sprints and "The Magic Method".

Awards

  • Shorty Awards

    Winner — Vita Coco The Coconut Grove

  • Shorty Awards

    Winner — Beam Suntory Smart Decanter

  • Entrepreneur 360

    #340 of 360 fastest growing companies

  • Webby Awards

    Honoree — BIC Office Assistant

  • Webby Awards

    Three Honors — Purell Hand Hygiene Assistant

  • Webby Awards

    Honoree — Gimlet Finding Dolores

  • Inc 500

    #563, 2020

  • Best of Brooklyn

    #5, 2020