Chobani
Brand & Retail
Retail and brand activation program.
A media and interactive-voice program designed to reach new U.S. customers beyond a traditional advertising campaign.
- Challenge
- Reach new U.S. customers with a campaign that could move beyond traditional media placements.
- Solution
- MagicCo advised on the media buy and paired it with an interactive voice experience, using voice as a distribution channel for brand participation and discovery.
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