Warner Music Group
Product & Platform
Consumer product and commerce experience for music fans.
Voice-assistant content and interactive experiences built around artists, releases, and fan participation.
- Challenge
- Give artists a direct, distinctive way to meet listeners inside emerging voice platforms.
- Solution
- MagicCo created voice-assistant strategies and skills for artists including Josh Groban, Blake Shelton, and Brett Eldredge, writing scripts and recording artist voiceovers for experiences such as an interactive Gratitude Journal.
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