USING VOICE TO HELP FAMILIES LEARN, TOGETHER.

THE VOICE OPPORTUNITY

CREATING A FAMILY-FRIENDLY, BRANDED-LEARNING VOICE EXPERIENCE FOR PURELL.

CHALLENGE

MagicCo. was recruited to create an enjoyable Purell-sponsored space where parents and their children can learn about hygiene and reorder Purell products

SOLUTION

MagicCo. created the Purell Hand Hygiene Assistant with the goal of strengthening the brand’s relationship with consumers. The skill’s “Hand Hygiene Center” is a feature that teaches children about germs and hand sanitation.

RESULTS

• Besides building stronger user-brand relationships, this Alexa skill boosted Purell's internal rankings in sales, bringing them from #3 in their category to #1.