Purell
Campaign
Three Webby Honors
Consumer health campaign and creative system.
A family-friendly voice experience that taught hand hygiene and connected education with product discovery.
- Challenge
- Help parents and children learn better hand-hygiene habits while making the Purell brand useful through voice.
- Solution
- MagicCo created the Purell Hand Hygiene Assistant, including a Hand Hygiene Center that taught children about germs and sanitation and supported voice-led product reordering.
- Results
- The experience helped move Purell from third to first in its internal sales category and earned three 2019 Webby Honors.
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