HSS
Digital & Care
Patient-facing digital experience for Hospital for Special Surgery.
A voice-search acquisition program that made specialist care easier to discover through natural health questions.
- Challenge
- Connect people asking high-intent orthopedic questions with the right specialist care through voice search.
- Solution
- MagicCo built a voice marketing funnel around Amazon and Google Home queries, helping people asking questions such as where to find the best orthopedic hospital reach HSS.
- Results
- Over three months, call-center inquiries decreased 3% while appointments increased 5%.
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