LAUNCHING THE WORLD’S PREMIERE HOSPITAL ON VOICE.

THE VOICE OPPORTUNITY

BRINGING THE HOSPITAL FOR SPECIAL SURGERY’S EXTENSIVE KNOWLEDGE TO THE COMFORT OF THE CONNECTED HOME.

CHALLENGE

The Hospital for Special Surgery tasked MagicCo. with the challenge of building a marketing funnel for healthcare-related questions among the high-income population. In particular, they wanted to drive traffic from users looking for a doctor.

SOLUTION

Used Amazon's "Nameless Invocation" and Google Home's built-in features to use general questions to drive traffic to these areas. For example, “Hey Alexa, what’s the best orthopedic hospital near me”.*

RESULTS

• Users can now receive answers to their health care questions and schedule appointments with HSS doctors.
• Voice as a channel is driving people to learn more about HSS, while cutting down on customer service questions. Call-center inquiries have diminished by 3%, while appointments have increased by 5% over 3 months.