BIC

MagicCo brought BIC office products into voice assistants, connecting the brand with freelancers and small-business owners through useful shopping and self-service interactions.

Challenge

Extend BIC's office-products business into the rapidly emerging voice-assistant channel and make the brand useful to independent workers and small businesses.

Solution

MagicCo designed a voice-first office assistant for Amazon Echo and Google Home, combining product discovery, shopping, and practical self-service in a branded experience.

Results

BIC Office Assistant was named a 2019 Webby Honoree.