Market/
Research

We use our sister company Customer Acquisition Strategies’ proprietary modeling platforms to go far beyond traditional targeting.

Some quantiative models we use are Logistic Regression, Decision Trees, Clustering Algorithms, Cosine Similarity, Geospatial Modeling, Bayesian Influence, PCA. It's math to find your customers. And we have the option to create AI Personas for testing and creative optimization. Maximize every campaign.

By analyzing your existing data, we build advanced lookalike models to identify people most likely to purchase—then map where they appear both online and in the real world. This allows us to allocate every advertising dollar more effectively, maximizing the impact of your campaigns.

  • We don’t just find your customer—we find more of them.
  • Expand and refine your customer personas
  • Uncover where these audiences naturally cluster—digitally and geographically
  • Gain access to actionable contact and location data
  • Optionally, model this into AI personas to test creative content against real-world behavioral predictions
  • These AI-driven personas are rich, dynamic, and multi-dimensional—so advanced they can’t be represented by any traditional segmentation system.
  • We can find your customer. Discover what they want. And show you exactly where to find them.

next capability

Omni-Channel Campaigns